Captive Service

Marketing dictionary

Captive Service

a service which depends upon another major service for its use, and which can be priced separately. For example, a motel chain may offer accommodation at a low price when it expects to make high profits on its captive services such as mini-bar or restaurant.

See: Captive Product Captive Product Pricing

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.