Classical Conditioning

Marketing dictionary

Classical Conditioning

a phenomenon described by Ivan Pavlov (1849-1936), in which a significant stimulus which evokes an innate, often reflexive, response is accompanied by another unrelated stimulus; if the two stimuli are repeatedly paired, an organism will learn to respond in the same way to the second stimulus alone. Also called Pavlovian Conditioning or Respondent Conditioning

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.