Consumer Wearout
Marketing dictionary
Consumer Wearout
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.
It is the University’s expectation that only those who are well and not presenting with COVID-19 symptoms attend a Monash campus or location. View our latest updates.
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Back to previousSelect a letter to find terms listed alphabetically.