Customer Acquisition Cost (CAC)

Marketing dictionary

Customer Acquisition Cost (CAC)

The Customer Acquisition Cost (CAC) is the dollar allocation from the marketing budget to acquire a new customer. As a guide, your CAC should be between 10% to 30% of the Customer Lifetime Value (CLTV) depending on the size; price point and stage of your business

See: Customer Lifetime Value (CLTV)

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