Customer Retention Rate (CRR)

Marketing dictionary

Customer Retention Rate (CRR)

Customer Retention Rate is the number of customers you have at the end of a period relative to the number you had when that period started. The formula is CRR = ((E-N)/S)) X 100, with the following values:
E = the number of customers you have at the end of the week/month/year or other duration
N = the number of new customers your business made a sale to or acquired in some other way during a given period
S = the number of customers you had at the start of the period

More information: What Is Customer Retention Rate & Why Should You Care? By Michael Brenner on Nov 6, 2018 in Content Marketing

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