Marketing dictionary


In logistics, the differences between sellers and buyers in relation to relate to time, place, quantity and assortment, which must be overcome in planning the channel structure; sellers will often manufacture goods at times (time or temporal discrepancy) and places (spatial discrepancy), and in quantities (discrepancy of quantity) and assortments (discrepancy of assortment) that do not suit sellers and so they have to managed by the channel members in ways that are appropriate.

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.