Disposer

Marketing dictionary

Disposer

the person who has to dispose of a product or its container after it has been consumed; for example, the person who disposes of the cardboard milk cartons when empty. Especially for societal marketers, the disposer can play an important role in the buying decision process because if disposing of the cardboard cartons becomes difficult, he or she could influence the others in the buying centre to purchase milk in a different container form.

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