Divisional Organisation

Marketing dictionary

Divisional Organisation

A form of organisation that breaks the company into two or more business units (commonly called divisions). A division is a profit center and the division manager is responsible for attaining profit goals. A division may be responsible for a share of the company's existing product lines or for a separate business. The division manager reports to a top corporate executive. A division may be organized functionally or (as it expands) with the assistance of product managers, market managers, or category managers.

See: Bureaucratic Organisation

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