1. (industrial definition) The process by which a buyer seeks to identify the most appropriate supplier(s) once a need has been recognized. The information search process may vary based upon variables such as organizational size and buying situation. 2. (consumer behavior definition ) Intentional exposure to information. Before buying a camera, for example, the consumer might be attracted to and seek out advertisements for cameras, read articles in photography magazines, and turn to Consumers' Reports. Seeking the advice of an expert, knowledgeable acquaintance, or salesperson can be involved. Source: AMABack to previous
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