Invisible Assets

Marketing dictionary

Invisible Assets

Assets that are hard to copy, very time-consuming to develop, capable of many uses, and unattainable with money alone. Invisible assets are mainly embodied in factors such as the superior skills of people, corporate culture, advanced technical design and production skills, and mastery of the dominant technologies. These assets may be acquired through first-mover advantages, accumulated experience, continued investment in training, and insightful nurturing of strengths.

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