Line Marketing

Marketing dictionary

Line Marketing

A style of promotional activity that focuses attention on communicating to consumers via different means. Line marketing is commonly broken down into (1) above the line marketing with a focus on mass media advertising, (2) below the line marketing that focuses on direct marketing, and (3) through the line marketing that focuses on mass advertising to create a potential client base for direct marketing efforts.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.