Line-of-Marketing Strategy

Marketing dictionary

Line-of-Marketing Strategy

Strategy Line-of-business (or business) strategy is the managerial action plan for directing and running a particular business unit. Marketing strategy deals explicitly with: (1) how the enterprise intends to compete in that specific business; (2) what the role or thrust of each key functional area will be in building a competitive advantage (thereby contributing to the success of the business in the marketplace); (3) developing responses to changing industry and competitive conditions; and (4) controlling the pattern of resource allocation within the business unit. The primary element of line-of-marketing strategy is always how to make the company entrepreneurially and competitively effective in the marketplace.

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