Locus of Control

Marketing dictionary

Locus of Control

The extent to which people believe they have control over situations in their life. An internal locus of control refers to the belief that actions and consequences are under an individual? Control (e.g. Through hard work), whereas an external locus of control refers to consequences occurring as a result of external circumstances.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.