Luddite
Marketing dictionary
Luddite
One who rejects new technology. After the luddite rioters of 1811-16, who in defence of labourers' jobs in early industrial Britain wrecked new manufacturing machinery. Their leader was called general lud, supposedly after ned lud, a mad man of Leicestershire who had earlier gained notoriety after he chased a group of tormenting boys into a building and then attacked two textiles machines. Source: MAANZ
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