Promotional Partnership
Marketing dictionary
Promotional Partnership
an alliance between a manufacturer of a product and another company for the purposes of promotion; for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film.
See: Movie Tie-Ins Entertainment Marketing
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.