Qualitative Forecasting Techniques

Marketing dictionary

Qualitative Forecasting Techniques

In forecasting, an approach that is based on intuitive or judgmental evaluation. It is used generally when data are scarce, not available, or no longer relevant. Common types of qualitative techniques include: personal insight, sales force estimates, panel consensus, market research, visionary forecasting and the Delphi method. Examples include developing long-range projections and new product introduction. Source: MAANZ

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