Quality Control

Marketing dictionary

Quality Control

A function located somewhere in or close to the operations unit. Its primary purpose is to verify that the goods or services produced meet the specifications established for them. For goods, the process involves statistical sampling and measurement of parts of the output from manufacturing. For services, quality control involves actual field sampling of ongoing operations. A secondary purpose of quality control is to analyze the operations function, seek causes for product deficiencies, answer customer complaints, etc. Source: AMA

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