Scrambled Assortment

Marketing dictionary

Scrambled Assortment

an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales; for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising.

See: Assortment Strategies Broad Assortment Deep Assortment Exclusive Assortment

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