Scrambled Assortment

Marketing dictionary

Scrambled Assortment

an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales; for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising.

See: Assortment Strategies Broad Assortment Deep Assortment Exclusive Assortment

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.