Share of Voice (SoV)

Marketing dictionary

Share of Voice (SoV)

Share of voice (SoV) is a term used to describe the metric used to measure brand awareness of an organisation in comparison to its competitors. SoV is measured by; # conversations of your brand/total number of conversations of all brands Conversations include articles, tweets, posts etc

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.