SWOT

Marketing dictionary

SWOT

A SWOT analysis is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is a method used to assess the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business initiative.

Browse A-Z

Select a letter to find terms listed alphabetically.

• Aa
• Bb
• Cc
• Dd
• Ee
• Ff
• Gg
• Hh
• Ii
• Jj
• Kk
• Ll
• Mm
• Nn
• Oo
• Pp
• Qq
• Rr
• Ss
• Tt
• Uu
• Vv
• Ww
• Xx
• Yy
• Zz