SWOT Analysis

Marketing dictionary

SWOT Analysis

an examination of the internal environment of a firm (mission, objectives, strategies, resources, trends, etc) to identify particular strengths and weaknesses, and its external environment (demographic, economic, technological, social and cultural, legal and political, and natural forces) to identify particular opportunities and threats. See SWOT.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.