After-the-Fact Control System

Marketing dictionary

After-the-Fact Control System

a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations; changes are made in an attempt to rectify the situation for the next planning period.

See: Adaptive Control System Steering Control System

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.