Steering Control System

Marketing dictionary

Steering Control System

a system of marketing control in which allows for the detection of unsatisfactory marketing performance during, rather than at the end of, a planning period so that prompt corrective action can be taken; a reactive marketing control system.

See: Adaptive Control System After-the-Fact Control System

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.