Captive Service Pricing

Marketing dictionary

Captive Service Pricing

also referred to as Two-Part Pricing, this pricing method allows an organisation to charge a fixed fee plus a fee for usage. For instance, a telecommunications company may charge a fee for installation and connection to its Pay-TV service plus a variable rate for usage, the captive element of the service.

See: Captive Product Captive Service

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.