Click To Open Rate (CTOR)

Marketing dictionary

Click To Open Rate (CTOR)

Click To Open Rate is the percentage of opened emails that received at least one click.

Example: To calculate the CTOR for an email campaign inviting recipients to register, where the email was sent to 1,000 people, 400 opened the email and 150 clicked on the link to register:

400 ÷ 1,000 = 40% Open Rate

60 ÷ 400 = 15% Open Rate

Use CTOP to measure design performance.

See: Click Through Rate (CTR)

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