Customer Engagement

Marketing dictionary

Customer Engagement

Customer Engagement reflects the qualitative experience of what consuming  the product means for the customer. Engagement is a better predictor that reflects the motivation of customers to consume more (that is, consumption frequency; level and depth of usage). Source: Taking the Customer’s Point-of-View: Engagement or Satisfaction? Bobby J. Calder, Mathew S. Isaac, and Edward C. Malthouse, 2013, 13-102)

See: Customer Satisfaction

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