Customer Satisfaction
Marketing dictionary
Customer Satisfaction
1. the degree to which customers are pleased with the product and are likely to purchase the same product, or from the same company, again. 2. Customer satisfaction reflects a productâs overall value based on a host of product-related factors such as price and availability are more likely to impact on oneâs satisfaction. It may be a better indicator to measure the intention of the customer to repurchase a product. Source: Taking the Customerâs Point-of-View: Engagement or Satisfaction? Bobby J. Calder, Mathew S. Isaac, and Edward C. Malthouse, 2013, 13-102)
See: Customer Delight Customer Engagement
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