Customer Satisfaction

Marketing dictionary

Customer Satisfaction

1. the degree to which customers are pleased with the product and are likely to purchase the same product, or from the same company, again. 2. Customer satisfaction reflects a product’s overall value based on a host of product-related factors such as price and availability are more likely to impact on one’s satisfaction. It may be a better indicator to measure the intention of the customer to repurchase a product. Source: Taking the Customer’s Point-of-View: Engagement or Satisfaction? Bobby J. Calder, Mathew S. Isaac, and Edward C. Malthouse, 2013, 13-102)

See: Customer Delight Customer Engagement

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