Decentralised Management

Marketing dictionary

Decentralised Management

The practice of delegating decision-making authority to lower levels of management and, in some cases, to nonmanagers authorized to make decisions, such as salespeople. Comment: It is particularly important in marketing that decisions are made by managers or others close to the company's markets. Source: AMA

See: Bureaucratic Organisation Centralised Management Divisional Organisation Flat Organisation Functional Organisation Geographic Organisation Hierarchical Organisation Market Management Organisation

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