Implicit Lead Scoring

Marketing dictionary

Implicit Lead Scoring

There are two difference types of Lead Scoring - Explicit lead scoring and implicit lead scoring. Implicit lead scoring is based on information that you observe or infer about the prospect (including any online behaviour). Read more … The Definitive Guide to Lead Scoring: A Marketo Workbook

See: Explicit Lead Scoring Lead Scoring Demographic Lead Scoring Behavioural Lead Scoring

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