Lead Scoring

Marketing dictionary

Lead Scoring

Lead scoring is a behavioural scoring methodology used by sales and marketing for ranking leads to determine a prospective customer’s sales-readiness. Leads can be scored by assigning points or using terms such as "hot", "warm" or "cold". Read more … The Definitive Guide to Lead Scoring: A Marketo Workbook

See: Explicit Lead Scoring Implicit Lead Scoring Demographic Lead Scoring Behavioural Lead Scoring

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