Lead Scoring

Marketing dictionary

Lead Scoring

Lead scoring is a behavioural scoring methodology used by sales and marketing for ranking leads to determine a prospective customer’s sales-readiness. Leads can be scored by assigning points or using terms such as "hot", "warm" or "cold". Read more … The Definitive Guide to Lead Scoring: A Marketo Workbook

See: Explicit Lead Scoring Implicit Lead Scoring Demographic Lead Scoring Behavioural Lead Scoring

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.