Lead Scoring
Marketing dictionary
Lead Scoring
Lead scoring is a behavioural scoring methodology used by sales and marketing for ranking leads to determine a prospective customerâs sales-readiness. Leads can be scored by assigning points or using terms such as "hot", "warm" or "cold". Read more ⦠The Definitive Guide to Lead Scoring: A Marketo Workbook
See: Explicit Lead Scoring Implicit Lead Scoring Demographic Lead Scoring Behavioural Lead Scoring
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