Monash Business School's research on sustainability in consumer behaviour

The Monash Business School Australian Consumer and Retail Studies Unit, led by Dr Eloise Zoppos, conducted research highlighting the importance of sustainability in consumer behavior in Australia, despite cost-of-living pressures. Key findings include:

• 96% of Australian consumers engage in sustainable practices
  • 42% are willing to pay more for sustainable choices.
  • 30% of shoppers frequently seek sustainable products, and 79% regularly bring their own shopping bags.
  • Generational differences show younger consumers using public transport and buying second-hand products, while older consumers focus on recycling and composting.
• Research on Christmas gifting trends revealed increased spending despite economic challenges, with a focus on sustainable gifting practices like gift receipts, experiences, and homemade presents.

Related SDGs