Christmas retail trends: what we’re buying, where and when

Monash Business School’s Australian Consumer and Retail Studies (ACRS) conducted annual seasonal retail research, revealing that almost two-thirds of Australian shoppers plan to make purchases during end-of-year sales events in November and December. The research highlights the growing popularity of Black Friday, which has surpassed Boxing Day as Australia's top sales event. The study also notes the impact of cost-of-living pressures and inflation on shopping behavior, with many Australians seeking bargains during these sales events.

The research provides insights into consumer sentiment, spending patterns, and preferred shopping channels, emphasising the significance of these trends in the context of economic growth and consumer behavior.

Read the full article in Monash Lens

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