Product Line Expansion Segmentation Strategy
Marketing dictionary
Product Line Expansion Segmentation Strategy
one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target; in a product line expansion segmentation approach a firm offers several products to one segment.
See: Segmentation Strategies Concentrated Segmentation Strategy Market Segment Expansion Strategy Differentiated Segmentation Strategy
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