Define your goals
It’s become something of a cliche, but it still works. Write SMART goals. Actually, make that SMARTER goals. These are goals that are:
Specific | Detail who, what, where, when and why. |
Measurable | How will you measure success? Enrolments, page hits, offers from industry? |
Attainable | If you’re looking to motivate, three small, attainable goals that build on each other works better than one huge, long-term goal. |
Realistic | It’s good to push your, or your staff’s, skills and knowledge. But are you sure you can actually get all this done? |
Timely | Updating student pages with information for semester one 2013 academic year is helpful in September 2012, but less so in March 2013. |
Evaluate | Regularly evaluate and review goals. |
Record | Write down your goals and put them in the content strategy or project file for future reference. |
Workshop these goals with the publication team. Return to them frequently to revise them and ensure you stay on track.