Monash wins Australian Business Award for CRM Innovation

Monash University has won the ABA100 Award for CRM Innovation in The Australian Business Awards 2019.

“Monash is delighted to accept the 2019 ABA100 Award for CRM Innovation,” Monash University’s Chief Operating Officer, Peter Marshall said

“This award recognises the outstanding collaboration across the University to bring our Person 360 and Multi Channel Personalisation strategic initiatives to life.”

“These initiatives underpin our ambition to create ‘one record and one journey’ for every audience member and, ultimately, enable the University’s digital transformation and audience-first ethos.”

The Australian Business Awards highlight new products, methods, and ideas within Australian industry and promote the development of Australia’s innovation culture and technological capability.

The awards recognise organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement.

“Innovation is vital for every company, but it’s even more important for business growth and expansion,” Australian Business Awards, Program Director, Tara Johnston said.

“Innovation makes it easier to grow, regardless of the size of the business.

“You need new, unique ideas, and the ability to bring them to market before the competition.”

“Each year the ABA100 Winners are recognised for their innovative initiatives, products and services, which are leading business and digital transformation within the Australian marketplace.”

For more information on The Australian Business Awards and the 2019 ABA100 Winners go to www.australianbusinessawards.com.au.