Lead academic: Professor Geoff Webb
Aim: To find value in big data.

Data mining is the practice of examining large databases to generate valuable new information. This has become an integral part of business globally. It can be used to explore important patterns and learn about customer behavior towards business offerings.

An example of a valuable association would be a correlation between gender and a specific medical condition. Finding this association could lead to further investigation, and improved prevention and treatment. Hence data associations can be advantageous and can effectively improve organisational practices.

Monash IT researcher, Dr. Geoff Webb, developed a data association discovery software named Magnum Opus, which pinpoints useful hidden relations in datasets with just one click. Dr. Webb worked alongside BigML to integrate Magnum Opus into their user interface, thus allowing their customers access to the predictive power of data with ease.

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