Analytics Case Study: MKF1120 Marketing theory and practice

Background

Analytics are a useful tool in part of the process of allowing students to understand their own progress, be able to relate this progress to expectations, and be able to improve their progress if they aren’t meeting expectations.

MKF1120 has a first year cohort, with a mix of domestic and international students. The cohort size meant that it was critical to be able to easily track students and understand what activities they were undertaking, their performance, and be able to offer appropriate and timely advice.

Acknowledgement

Peter Wagstaff, Senior Lecturer, Department of Marketing at Monash Business School