Dr. Racheal Louis Vincent designed an authentic learning experience that bridges classroom knowledge with industry practice. For the "Digital Poster with Augmented Reality (AR) Features" assessment, students collaborate with an industry partner to select real products to promote. They design impactful digital posters enhanced with augmented reality features, preparing them to become future-ready and digitally capable graduates.
Teaching MKM2300 Introduction to Digital Marketing has always been about more than understanding concepts. It is about equipping students with the digital literacy skills they need to thrive in today’s evolving business environment. Future graduates are expected to be creative, adaptable, and confident in using digital tools to communicate effectively.
I designed this assessment, Digital Poster with Augmented Reality (AR) Features, to give students the opportunity to translate classroom knowledge into practical, industry-relevant outcomes. Students are challenged to create content that is not only visually impactful but also immersive and engaging for audiences. By integrating augmented reality elements into their digital posters, they learn how technology can enhance storytelling, strengthen brand communication, and create memorable user experiences. The project challenges them to combine creativity, strategic thinking, and technology to produce immersive marketing content.
| Learn the Technology First
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| Focus on Learning Outcomes, Not Technical Skill
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| Provide Examples at Multiple Levels
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| Use Free and Accessible Tools
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 | Design Clear Written Instructions
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 | Encourage Creativity and Experimentation
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 | Require Video Documentation of AR Experience
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 | Troubleshoot Common Issues in Advance
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The results of this assessment were highly positive, with students producing creative and professional digital posters that combined impactful visuals with immersive augmented reality features. Many successfully transformed product promotions into engaging interactive experiences, showing both technical skills and strategic marketing understanding. The collaboration with an industry partner also motivated students to deliver work aligned with real-world expectations.
The impact on students was significant. They gained hands-on experience with digital tools and emerging technologies valued by employers, while developing creativity, teamwork, communication, and problem-solving skills. Working with actual products helped them better understand branding, consumer engagement, and practical marketing strategies.
What inspires me most is seeing students move beyond traditional assignments and produce meaningful work with direct industry relevance.
“In this unit, applying concepts to real marketing examples has been the most effective for my learning. Analysing actual brands and campaigns helped me better understand how digital marketing strategies work in practice. In addition, working on the poster and AR video assignment improved my creativity and ability to communicate ideas clearly"
“I have an interest in marketing so the assignments such as making a poster have really been helpful towards both my interest and in learning this unit”
“The assignments are related to real world issues. I like that I can learn augmented reality”.
This exemplar is complex to implement.
Recommended resources and training:
A key strength of this project is the collaboration with an industry partner who aims to promote its products through fresh and engaging digital content. The partner provides a selection of products for students to choose from, allowing them to work with real brands and real marketing challenges. This gives students valuable exposure to client expectations while encouraging them to think strategically about target audiences, branding, and promotional messaging.
My advice would be to first identify an industry partner who is open to collaboration and willing to provide products or real marketing challenges for students to work on. Having an authentic client adds purpose, motivation, and real-world relevance to the assessment. Start by reaching out to local businesses, SMEs, or brands that may benefit from fresh promotional ideas. Also, having students visit the industry’s partner retail store or retail stockist that carry the products is important. This gives students Learning Outside the Classroom experience.
Secondly, take time to explore and learn how to create augmented reality content yourself using free and accessible AR tools before introducing it to students. Familiarising yourself with the technology will help you design clearer instructions, troubleshoot issues, and guide students with confidence.
It is also important to keep the project manageable by focusing on learning outcomes rather than technical complexity. Encourage creativity, experimentation, and problem-solving, while providing examples and milestones throughout the process. With the right support, students can produce highly engaging work while building valuable digital skills for the future.
Here are some additional resources that you can browse to help you implement this assessment.
