This activity started during COVID-19, when all students were attending lectures from home on Zoom. Of course, all cameras were off. It was horrible to teach without any sort of feedback from students. The idea was to engage students via the chat and forums on content not directly related to the unit, so it would feel more natural for them to engage on the unit’s content as well. I had a teaching assistant who had a contagious laugh (and laughed at my jokes) who would have their camera on, so I would get some feedback, and so that students would feel like they’re listening to a conversation/podcast, rather than a lecture. They would react to us in the chat, and even have discussions with each other. In order to engage students outside face-to-face hours, we also started posting memes on the forums and integrating it in our content.
Teaching is now back on-campus in my unit, but we are still encouraging memes on the forums. The unit is the biggest in the faculty, but large student numbers are actually a strength to engage students on a forum, as that means more students create content that everyone else can react to.
Aside from the benefits of engaging students, exposing students to memes related to their field of study helps students become literate about the discipline terminology and culture. I think it is a very positive and unique feature of the unit. Students are used to interacting socially online, so it felt only natural to have a “social” subforum.