Sarah Pink visiting ESRC Centre for Sociodigital Futures in June 2025
This month Laureate Professor Sarah Pink is visiting the ESRC Centre for Sociodigital Futures in Bristol for all of June.
Founded in 2022, the Centre for Sociodigital Futures (CenSoF) is a flagship £10m research centre, funded by the ESRC and led by the University of Bristol in collaboration with 12 other Universities in the UK and globally. The Centre aims to generate new approaches to fairer and more sustainable societies by exploring sociodigital futures-in-the-making.
Laureate Professor Sarah Pink's current research focus is 'The impact of human futures on Australia’s digital and net zero transition' which was funded by the Australian Research Council in 2024.
Professor Pink’s research will involve new ethnographic methods to investigate the role of future human values, practices, and trust in developing a path towards technologically supported environmental sustainability. Australia aims to be a top ten digital economy and society by 2030 and plans to reach the net zero carbon emissions target by 2050. Achieving these ambitions is essential to guaranteeing a safe, inclusive, and fair future society. This research project will deliver large-scale qualitative models of possible Australian futures and will combine this with quantitative forecasts to aid sustainable transitions
in our economy (including in energy and automation). Outcomes will assist government departments, policymakers, industries, and not-for-profits in planning and designing trusted, safe, and inclusive infrastructure, technology, services, and training. Research findings will be directly available to these stakeholders through consultative reporting and varied and accessible dissemination forums, dialogues, and publications.
Professor Pink will use her time in at the ESRC Centre for Sociodigital Futures to generate new knowledge about sociodigital futures alongside colleagues Professor Susan Halford and Professor Helen Manchester- Helen will visit the ETLab Australia in December 2025.