INSPIRE: Behavioural Insights for Better Communications - PDU1017

This course offers a comprehensive curriculum that combines the latest research in behavioural science with practical tools and techniques for effective communication. You'll learn how to use the INSPIRE framework to tailor your communication approach to different audiences, capture attention, and drive action. With our flexible online format, you can learn at your own pace and apply your new skills in any setting.

At a glance

Fees

A$800

Alumni discounted fees

10% discount for Early Bird, and current Monash University staff and students.

Who should attend

This course is for you if your role requires strong written communication skills to construct messages and create engaging content that resonates with your intended audiences to drive action and change behaviour.

What you will learn

  • Understand key concepts from behavioural science that can be harnessed for written communication.
  • Explore the INSPIRE framework to increase the effectiveness of action-oriented written communication.
  • Apply the INSPIRE framework to a piece of your own written communication.

Program structure

  • 15 hours of online learning across a seven-day program
  • 2 online workshops, providing opportunities to engage with and learn from our in-house researchers

Testimonials

“This course was incredibly effective at reshaping the way you communicate with your audience and I'll use this on all my work going forward and recommend my team does as well.”

— INSPIRE participant

“I liked practicing what we were learning about on a current piece of work - immediate real world application; also that it can be applied to all forms of communication!”

— INSPIRE participant

Dr Fraser Tull

BehaviourWorks Australia

For any additional information please contact behaviourworksaustralia@monash.edu

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