Marketing and Media Communication - B2044
Marketing and Media Communication is a great combination and a great option if you have a passion for both areas and want to keep your career options open. This double degree enables you to study complementary subjects to further enhance your employability, and develop core skills in marketing and media communication, preparing you for today’s media world.
This course leads to two separate degrees:
- the Bachelor of Marketing, and
- the Bachelor of Media Communication.
You will gain all the benefits of each course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.
Your career options will depend on the combination of majors and minors that you choose, and will open up a diverse range of opportunities.
At a glance
Subject prerequisites
| English | Maths | Sciences / Other |
|---|---|---|
| N/A |
Course Details
Location |
|
|---|---|
Duration |
|
Start date |
First semester (February), Second Semester (July) |
Qualification |
Bachelor of Marketing, Bachelor of Media Communication |
View details specific to degree:
Please select a specialisation for more details:
Please select a specialisation for more details:
Benefits of a double degree
A double degree in Marketing and Media Communication could give you a strong complementary skill set, opening up more career opportunities. Find out how it works.
Master the media
"How do I turn creativity into a career?" Podcast producer and host Emma Race saw a lack of female perspective journalism covering AFL in traditional media, and used her Monash degree to co-create the Outer Sanctum, now picked up by the ABC.
Monash Media Lab
Explore how to turn your opinions into opinion pieces, your tweets into a journalistic investigation. You'll be using the same equipment as professional media around the world in our television and radio studios and editing suites.
Entry Requirements
Entry Requirements (Domestic students)
There are many ways to be considered for entry to a Monash University degree depending on your educational background and history. The below options reflect the academic requirements for the different applicant categories (or the highest level of education previously completed) to be considered for this Monash course. All applicants must satisfy equivalence of the VCE subject prerequisites or equivalent tertiary units including the English language requirements.
Qualifications
Equivalent Australian Year 12
Completing Year 12 in the Current Year or within the Last 2 Years
Applicants with Recent Secondary Education
Started or Completed a TAFE Certificate, Diploma or Advanced Diploma
Applicants with VET Study
Started or Completed a Bachelor Degree
Applicants with Higher Education Study
Finished Year 12 More than 3 Years Ago with No Further Study
Applicants with Work and Life Experience
Alternative qualifications and prerequisites
For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.
English requirements
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
Extra Requirements
Applicants are strongly advised to complete the VTAC Personal Statement.This ensures all relevant information is considered in the selection process.
Double degree courses include the features of the component degree courses, except that electives may be reduced.
Marketing
The Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
Part A. Foundation business knowledge
This will provide you with a study of marketing and the impact they have on decision making in organisations.
Part B. Specialist discipline knowledge
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.
Part C. Capstone experience
The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making
Bachelor of Media Communication
The Bachelor of Media Communication through three themes that combine to underpin media communication practice: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.
Part A. Strategic knowledge
These studies build your competence in: analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing your preparedness and adaptability for future media communication change and creativity.
Part B. Practical and professional skills
This involves developing your competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing your competency in ethical and legal aspects of media communication.
Part C. Collaboration and leadership
This involves competencies necessary for you to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.
Making the application
Future students
Semester one (February)
Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre
Semester two (July)
Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page
Fees
Fees are subject to change annually.
Commonwealth supported place (CSP)
The average annual student contribution amount for 2025 is:
A$16,992
Note: see information on how fees are calculated.
Fee assistance
As a Commonwealth supported student, you may be able to either:
- pay all of your student contribution upfront, or
- defer payment through the HECS HELP loan scheme.
Full fee
Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2025 are:
A$37,100
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other fees
The Student Services and Amenities Fee applies to some students each calendar year.