Global Business and Applied Marketing - B6047

Global Business and Applied Marketing

Master's degree/Master's degree

Marketing is a truly global profession. More than ever, the innovative and creative thinkers who drive the discipline are being expected to market products and services that make a positive contribution – for their organisations and for the societies in which we live.

This requires a deeper understanding of the global context, challenges and opportunities that society and the world of business are both currently facing. This double degree helps equip you with that understanding – while further progressing your skills as a marketing professional.

MAKE YOUR NEXT MOVE

Throughout the two-year program, you’ll build on your marketing capabilities by combining the latest theoretical insights and research with real-world, practical expertise. You’ll be challenged to think about the role marketing can play in shaping more ethical, sustainable marketplaces – and what it takes to build stronger brands and create value in today’s digitally-driven interconnected landscape.

The program will enable you to develop your marketing knowledge and experience, and better understand how these skills can be adapted and applied across a broad range of different global markets.

ELEVATE YOUR EXPERTISE

With a deeper understanding of the global environment businesses operate in – and the economic, political and social issues – different markets face, you’ll be better equipped to position and sell goods and services internationally. And to do so in a way that makes a more socially-responsible impact on these regions.

Ready to see how innovative marketing ideas can make an impact internationally?

Show more

At a glance

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 2 years (full time)
  • 4 years (part time)
Start date
 First semester (February) and Second semester (July)
Qualification
 Master of Applied Marketing, Master of Global Business
Fees

Information about fees

Course Handbook

This complementary double master's degree provides an exciting platform for global marketers looking to advance their skillset – or anyone looking to take their marketing experience to the world.

Focus your expertise, your way

Flexibility is a key component of the program – not only in how you work, but where you focus your studies. You can continue working as you build on your marketing know-how, while broadening your practical understanding in areas such as advertising, company strategy, social media marketing and value creation.

The Master of Global Business is a multidisciplinary program that builds your awareness of the global business environment – and how this context impacts business, strategy, government, diplomacy, trade, sustainability, social responsibility, intercultural communication and more. You’ll have the chance to take part in international study tours, as well as corporate projects that inspire you to deliver innovative solutions for international organisations.

Please select a specialisation for more details:

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements (Domestic students)

Qualifications

An Australian bachelor degree (or equivalent) with a major or minor* in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).

or

An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience**.

*A minor is at least four units (equivalent to 24 Monash credit points).

**Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

The course structure and progression map can be viewed in the Handbook.

Making the application

Future students

Semester one (February)

Apply directly to Monash using course code B6047.

Apply

Semester two (July)

Apply directly to Monash using course code B6047.

Apply

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer.

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page.

Fees

Fees are subject to change annually.

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2026 are:

A$38,000

Fee assistance

As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other costs and fees

For information on other study costs and fees, see other study costs.