Marketing and Arts - B2039
Marketing and Arts is a great combination and a great option if you have a passion for both areas and want to keep your career options open. Marketing and Arts enables you to study complementary subjects to further enhance your employability, and develop core marketing and business skills that can be used in artistic arenas.
With this double degree course, you'll have genuine diversity of choice, and your options are only as limited as your imagination.
This course leads to two separate degrees:
- the Bachelor of Marketing, and
- the Bachelor of Arts.
You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.
Your career options will depend on the combination of majors and minors that you choose, and will open up a diverse range of opportunities.
Wherever your choices may lead, a degree in Marketing and another in Arts will give you versatile and transferable skills that are relevant to any industry. The combination will also give you the skills that employers are looking for, such as communication, teamwork, research, critical thinking and cultural sensitivity - and you will be able to draw on cross disciplinary perspectives to thrive in a broad range of settings.
At a glance
Subject prerequisites
| English | Maths | Sciences / Other |
|---|---|---|
| N/A |
Course Details
Location |
|
|---|---|
Duration |
|
Start date |
First Semester (February), Second Semester (July) |
Qualification |
Bachelor of Arts, Bachelor of Marketing |
View details specific to degree:
- Anthropology
- Archaeology and ancient history
- Behavioural studies
- Bioethics
- Chinese studies
- Communications and media studies
- Criminology
- Economics
- European languages
- Film and screen studies
- Gender studies
- Global Asia
- Health humanities
- History
- Holocaust and genocide studies
- Human geography
- Human rights and social justice
- Indigenous studies
- Indonesian studies
- International relations
- Japanese studies
- Jewish studies
- Journalism
- Korean studies
- Linguistics and English Language
- Literary studies
- Music
- Philosophy
- Politics
- Psychology
- Sociology
- Theatre and performance studies
Please select a specialisation for more details:
A double degree in Marketing and Arts could give you a unique combination of skills to apply to a larger number of organisations and industries - problem-solving, teamwork, research, critical thinking and cultural sensitivity.
Entry Requirements
Entry Requirements (Domestic students)
There are many ways to be considered for entry to a Monash University degree depending on your educational background and history. The below options reflect the academic requirements for the different applicant categories (or the highest level of education previously completed) to be considered for this Monash course. All applicants must satisfy equivalence of the VCE subject prerequisites or equivalent tertiary units including the English language requirements.
Qualifications
Equivalent Australian Year 12
Completing Year 12 in the Current Year or within the Last 2 Years
Applicants with Recent Secondary Education
Started or Completed a TAFE Certificate, Diploma or Advanced Diploma
Applicants with VET Study
Started or Completed a Bachelor Degree
Applicants with Higher Education Study
Finished Year 12 More than 3 Years Ago with No Further Study
Applicants with Work and Life Experience
Alternative qualifications and prerequisites
For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.
English requirements
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
Extra Requirements
Applicants are strongly advised to complete the VTAC Personal Statement.This ensures all relevant information is considered in the selection process.
Double degree courses include the features of the component degree courses, except that electives may be reduced.
Marketing
B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
Part A. Foundation business knowledge
This will provide you with a study of marketing and the impact they have on decision making in organisations.
Part B. Specialist discipline knowledge
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.
Part C. Capstone experience
The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making
Arts
A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:
Part A. Arts listed major
This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.
Part B. Arts specified study
This will expose you to several arts disciplines contributing breadth to your knowledge of the arts, humanities and social sciences. You will have the flexibility of learning about several areas of study before finalising your choice of major. You will also build skills and abilities that employers value and seek by completing units from the Professional Futures domain.
Making the application
Future students
Semester one (February)
Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre
Semester two (July)
Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page
Fees
Fees are subject to change annually.
Commonwealth supported place (CSP)
The average annual student contribution amount for 2025 is:
A$16,992
Note: see information on how fees are calculated.
Fee assistance
As a Commonwealth supported student, you may be able to either:
- pay all of your student contribution upfront, or
- defer payment through the HECS HELP loan scheme.
Full fee
Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2025 are:
A$37,100
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other fees
The Student Services and Amenities Fee applies to some students each calendar year.