Marketing - B2036
Think about the brands that you know and love. The businesses that we instantly associate with certain products and services – or even words, colours and sounds. More often than not, these positive associations are the direct result of creative and considered marketing.
But with so many businesses trying to connect with customers in increasingly-crowded channels, how can marketers think bigger – and stand out from the crowd?
The Bachelor of Marketing is your invitation to start thinking of ways to make this kind of impact.
YOUR BUSINESS CAREER BEGINS HERE
Develop the technical, practical and analytical skills essential for businesses to respond to the shifting marketing landscape. This includes learning what makes a brilliant marketing strategy, the ways brands build value, the ins and outs of customer profiling and behaviours and the development of compelling campaigns.
Gain an up-to-date and in-depth perspective on the dynamic world of contemporary marketing. From considering how digital channels have disrupted the way we reach customers, to the ways big data is telling us more about how we interact with businesses, you’ll have a greater sense for what it means to a marketing professional today. And be more than ready to navigate whichever changes happen next.
IMAGINE WHAT YOU COULD DO
By the time you’ve finished your course, you’ll have a stronger sense of both the strategic insights and creative thinking that are so vital to modern marketing. Whether you want to take your career into the more quantitative, analytical side of the field, or play a hands-on role in creating the next great marketing campaign, the Bachelor of Marketing brings all kinds of opportunities within reach.
Ready to help businesses build better brands through brilliant ideas?
At a glance
Subject prerequisites
| English | Maths | Sciences / Other |
|---|---|---|
| N/A |
Course Details
Location |
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Duration |
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Start date |
First Semester (February) |
Qualification |
Bachelor of Marketing |
This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.
You will also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.
This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.
“If I was to give advice to something who was thinking of studying business, I would definitely recommend marketing because it’s very broad. It opens you up to a lot of opportunities.” – Tara Farley (Bachelor of Marketing)
Entry Requirements
Entry Requirements (Domestic students)
There are many ways to be considered for entry to a Monash University degree depending on your educational background and history. The below options reflect the academic requirements for the different applicant categories (or the highest level of education previously completed) to be considered for this Monash course. All applicants must satisfy equivalence of the VCE subject prerequisites or equivalent tertiary units including the English language requirements.
Qualifications
Equivalent Australian Year 12
Completing Year 12 in the Current Year or within the Last 2 Years
Applicants with Recent Secondary Education
Started or Completed a TAFE Certificate, Diploma or Advanced Diploma
Applicants with VET Study
Started or Completed a Bachelor Degree
Applicants with Higher Education Study
Finished Year 12 More than 3 Years Ago with No Further Study
Applicants with Work and Life Experience
Alternative qualifications and prerequisites
For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.
English requirements
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
Partner with another course
Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take up to two years less than if you studied for the two degrees separately.
Making the application
Future students
Semester one (February)
Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer.
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page.
Fees
Fees are subject to change annually.
Commonwealth supported place (CSP)
The average annual student contribution amount for 2026 is:
A$16,000
Note: see information on how fees are calculated.
Fee assistance
As a Commonwealth supported student, you may be able to either:
- pay all of your student contribution upfront, or
- defer payment through the HECS HELP loan scheme.
Full fee
Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2026 are:
A$38,000
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other fees
The Student Services and Amenities Fee applies to some students each calendar year.