Management and Applied Marketing - B6052
Master's degree/Master's degree
Marketing has the power to make a positive difference to society – so long as there are progressive leaders at the helm to drive meaningful, sustainable change. This double degree will challenge both your marketing expertise and your management capabilities – so that you are ideally-equipped to provide that leadership.
Through the two-year program, you will build on your experience as a marketing professional (or marketing student) in innovative and exciting ways. With the latest theoretical ideas, insights and research as a foundation, you will apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape.
By exploring what it means to be a socially responsible and strategically-minded leader, you will be in an ideal position to influence organisational change through your marketing expertise. Using strategic, creative and quantitative skills to deliver business success well beyond the traditional, economic sense. Focusing on some of the most significant challenges businesses and their leaders are currently facing, you will complement your marketing experience with a stronger sense of what it means to be an inspiring and effective manager in contemporary business.
With the United Nations’ Sustainable Development Goals forming a vital part of this program’s DNA, you will finish the two-year double degree as a marketing leader who understands what it means to contribute sustainably to the circular economy – and how marketing and management can make a positive difference for people all around the world.
Ready to take your marketing career further, while becoming a great business leader too?
At a glance
Course Details
Location |
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Duration |
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Start date |
First Semester (February), Second Semester (July) |
Qualification |
Master of Applied Marketing, Master of Management |
Alternative exits |
Entry Requirements
You need to satisfy the following entrance requirements to be considered for entry to this course.
Minimum Entry Requirements (Domestic students)
Qualifications
An Australian bachelor degree (or equivalent) with a major or minor in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).
or
An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*. *Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.
English requirements
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
Double degree courses include all the features of the component degree courses, except that electives may be reduced or redirected.
Master of Management
The Master of Management is structured in two parts, Part A. Mastery knowledge and Part B. Electives. In the double degree course you complete:
Part A. Mastery knowledge
These units will provide you with a comprehensive understanding of core management principles, contemporary practice and leadership and their impact on multi-discipline decision-making in organisations. These units will develop your capacity as an innovative future-ready professional who is able to apply specialist knowledge to complex management issues.
Master of Applied Marketing
The Master of Applied Marketing is structured in two parts Part A. Mastery knowledge and Part B. Application studies. In the double degree course you complete:
Part A. Mastery knowledge
These units will provide you with a comprehensive study of core marketing topics and impacts on marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.
Depending upon prior qualifications, students may receive credit for part of the course.
Alternative exits
You may be eligible to exit the double degree program and graduate with either a Master of Management or a Master of Applied Marketing after one and a half years depending on the units studied.
If you wish to Graduate with a Master of Management prior to the completion of the double degree you must have completed at least 72 credit points of studies, including all of the requirements in Part A and B for the Master of Management degree.
If you wish to Graduate with a Master of Applied Marketing prior to the completion of the double degree you must have completed at least 72 credit points of studies, including all of the requirements in Part A and B for the Master of Applied Marketing degree.
Making the application
Future students
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page
Fees
Fees are subject to change annually.
Full fee
Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2025 are:
A$37,100
Fee assistance
As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other costs and fees
For information on other study costs and fees, see other study costs.