Management and Applied Marketing - B6052

Management and Applied Marketing

Master's degree/Master's degree

Marketing has the power to make a positive difference to society – so long as there are progressive leaders at the helm to drive meaningful, sustainable change. This double degree will challenge both your marketing expertise and your management capabilities – so that you are ideally-equipped to provide that leadership.

MAKE YOUR NEXT MOVE

Through the two-year program, you will build on your experience as a marketing professional (or marketing student) in innovative and exciting ways. With the latest theoretical ideas, insights and research as a foundation, you will apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape.

By exploring what it means to be a socially responsible and strategically-minded leader, you will be in an ideal position to influence organisational change through your marketing expertise. Using strategic, creative and quantitative skills to deliver business success well beyond the traditional, economic sense. Focusing on some of the most significant challenges businesses and their leaders are currently facing, you will complement your marketing experience with a stronger sense of what it means to be an inspiring and effective manager in contemporary business.

ELEVATE YOUR EXPERTISE

With the United Nations’ Sustainable Development Goals forming a vital part of this program’s DNA, you will finish the two-year double degree as a marketing leader who understands what it means to contribute sustainably to the circular economy – and how marketing and management can make a positive difference for people all around the world.

Ready to take your marketing career further, while becoming a great business leader too?

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At a glance

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 2 years (full time)
  • 4 years (part time)
Start date
 First Semester (February), Second Semester (July)
Qualification
 Master of Applied Marketing, Master of Management
Fees

Information about fees

Course Handbook

Guided at every step by award-winning educators and researchers, you will sharpen your marketing expertise across areas such as advertising, company strategy, social media marketing and value creation.

At the same time, you will complete the Master of Management in the company of experienced professionals from all kinds of industry sectors and backgrounds. Monash Business School’s Department of Management is the largest group of management educators and researchers in the Asia-Pacific region – giving you plenty of opportunities to broaden your perspective, build your network and be a part of an influential and global community.

Please select a specialisation for more details:

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements (Domestic students)

Qualifications

An Australian bachelor degree (or equivalent) with a major or minor in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).

or

An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*.

*Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

The course structure and progression map can be viewed in the Handbook.

Making the application

Future students

Semester one (February)

Apply directly to Monash using course code B6052.

Apply

Semester two (July)

Apply directly to Monash using course code B6052.

Apply

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer.

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page.

Fees

Fees are subject to change annually.

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2026 are:

A$38,000

Fee assistance

As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other costs and fees

For information on other study costs and fees, see other study costs.