Who should attend
Are you interested in upskilling or gaining specialised knowledge in behaviour change? This course is for you. If you have existing behaviour change needs, projects and ideas, or you're looking for affordable and flexible behaviour change expertise, this course will help you get started. It is also suitable for organisations looking to make positive and sustainable changes to workplace practices.
Take control of the change you want to create. Upskill in behavioural science and become a leader in creating behaviour-focused solutions.
What you will learn
- Define behaviour and describe its main influences.
- Unpack and analyse complex issues using a behavioural lens, including identification and selection of target audience and priority behaviours. Collect and investigate evidence to inform decision making from a variety of sources and research methods.
- Critically evaluate, select and apply appropriate tools, techniques and frameworks to assist in the design of behaviour change interventions.
- Design evaluation frameworks to assess the impact of behaviour change interventions.
- Understand the role of behavioural science in policy and practice.
Program structure
Drawing from international and national best practice, evidence and expertise, the course is divided into two parts, across which the 8 modules of learning content are organised:
Part 1 – Understanding Behaviour
- Module 1 – The ins and outs of human behaviour
Use behavioural science definitions to identify and state behaviours, and understand the importance of behaviour change for societal challenges. - Module 2 – Why we do the things we do
Identify key drivers and barriers that influence behaviour, in order to understand what determines behaviour. - Module 3 – Practical models for practical methods
Describe some key theories of behaviour and understand their strengths, weaknesses and utility, and consider how behavioural theory can be applied to better understand problems and inform solutions. - Module 4 – Decision-making blind spots: What are they and how to avoid them
Describe the role of research evidence in avoiding assumptions in project design. Evaluate evidence quality using a variety of tools and techniques.
Part 2 – Creating Behaviour Change
- Module 5 – How to explore problems with a behavioural lens
Use systems approaches to unpack problems, identify key stakeholders and consider relationships and influences within a system. Apply a prioritisation tool to aid decision making around behaviour selection. - Module 6 – Getting to know your audience and what drives their behaviour
Understand the role of audience insights for intervention design, select appropriate research methods to investigate audiences based on method applicability, strengths and weaknesses, and apply different research methods to investigate the drivers and barriers of behaviour. - Module 7 – Designing interventions and measuring success
Apply basic principles from generic tools to intervention design, understand the importance of monitoring and evaluating behaviour change interventions, and apply a variety of research designs to evaluate target outcomes. - Module 8 – Taking behaviour change into the future
Consider the need and methods for scaling-up solutions to maximise impact. Learn to recognise how behaviour change fits within the broader context of systems change and transition, and discuss the direction for behavioural science and its application into the future.
Testimonials
"I really liked the fact that there was an appropriate focus on deeply understanding the problem before racing to interventions, and also on the role of behavioural interventions within the context of the broader system (rather than an assumption that a behavioural nudge is always/alone the right solution).”
– Micro-credential participant
Accelerate your qualification
Upon completing all 8 modules, you will receive a certificate of completion. Learners who have met all assessment requirements of the micro-credential are eligible to apply for six credit points for the equivalent Masters unit (ENS5520 – Understanding Human Behaviour to Influence Change) on admission to the Master of Environment and Sustainability, the Master of Behaviour and Systemic Change, or the Graduate Certificate of Behaviour Change at Monash University.
