Marketing and Media Communication - B2044

Marketing and Media Communication is a great combination and a great option if you have a passion for both areas and want to keep your career options open. This double degree enables you to study complementary subjects to further enhance your employability, and  develop core skills in marketing and media communication, preparing your for today’s media world.

This course leads to two separate degrees:

  • the Bachelor of Marketing, and
  • the Bachelor of Media Communication.

You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.

Your career options will depend on the combination of majors and minors that you choose, and will open up a diverse range of opportunities.

Show more

At a glance

Course Details

Location
  • On-campus at Caulfield: Full time
Duration
  • 4 years (full time)
Start date
First semester (February), Second semester (July)
Qualification
Bachelor of Marketing, Bachelor of Media Communication
Course Handbook

View details specific to degree:

Please select a specialisation for more details:

Please select a specialisation for more details:

Benefits of a double degree

A double degree in Marketing and Media Communication could give you a strong complementary skill set, opening up more career opportunities. Find out how it works.

Master the media

"How do I turn creativity into a career?" Podcast producer and host Emma Race saw a lack of female perspective journalism covering AFL in traditional media, and used her Monash degree to co-create the Outer Sanctum, now picked up by the ABC.

Monash Media Lab

Explore how to turn your opinions into opinion pieces, your tweets into a journalistic investigation. You'll be using the same equipment as professional media around the world in our television and radio studios and editing suites.

Global Immersion Guarantee (GIG)

GIG is an award-winning initiative that will enable you to explore first-hand the relationships between society, technology and the environment. It’s a two-week, funded study trip for all eligible first-year Monash single or double degree students to one of six destinations.

Entry Requirements

Entry Requirements (International students)

You need to satisfy all of the following requirements to be considered for entry into this course.

At the time of enrolment in a course at Monash University, you must be at least 17 years of age.

View all minimum age requirements.

All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.

Entry requirements for each qualification level are as follows:

All Monash undergraduate courses require you to satisfy English entry requirements in one of the following ways:

If you do not meet the above English proficiency test scores, consider Monash English Bridging. Some Monash courses however do not accept Monash English Bridging.

The English measures outlined above must be completed within 2 years prior to the Monash course commencement date (other time limitations may apply as outlined in the Monash University Procedure). If you have completed several measures of English proficiency over a period of time, the highest valid measure will be accepted.

Monash University reserve the right to ask students to complete an English proficiency test to meet English course requirements upon request.

Further information can be located at English language requirements.

All Monash University undergraduate courses require you to have previously studied and achieved required Australian level standards in certain specific subject known as prerequisite subjects.

You must satisfy the following prerequisite subject requirements for this course:

Meeting prerequisite subject requirements from other international qualifications:

You can still meet the above prerequisite subject requirements if you have completed other international qualifications. These subjects will be assessed on a case by case basis when you apply.

Alternative pathways

If you don't satisfy the requirements for direct entry consider these pathway options.

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

The Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making

Bachelor of Media Communication

The Bachelor of Media Communication through three themes that combine to underpin media communication practice: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Part A. Strategic knowledge

These studies build students' competence in: analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity.

Part B. Practical and professional skills

This involves developing students’ competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students’ competency in ethical and legal aspects of media communication.

Part C. Collaboration and leadership

This involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

Making the application

Future students

Semester one (February)

Apply directly to Monash using course code B2044