Applied Marketing - B6042
Master's degree
Considered, contemporary marketing has the power to make all kinds of incredible impact. From the success of a business, to the power of a brand – and more broadly, to the society and environment within which organisations operate.
This takes the innovative and creative ideas and actions of marketing professionals, who are committed to driving the discipline forward in innovative, socially responsible and sustainable ways. If you’re already gaining experience as a marketing professional (or marketing student), this degree is your opportunity to build on that experience in exciting ways – in as little as one year.
MAKE YOUR NEXT MOVE
With the latest theoretical ideas, insights and research as a foundation, you’ll apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape. You’ll also develop an extensive toolkit of techniques and frameworks necessary to become a capable, responsible, and effective marketing leader.
ELEVATE YOUR EXPERTISE
By the time you’ve completed this program, you’ll have a clearer perspective on how to market products and services in ways that make a positive difference for people all around the world. You'll also have the practical expertise to position yourself as a marketing leader in every sense.
Ready to turn your marketing insights into a more positive impact?
At a glance
Course Details
Location |
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Duration |
1 or 1.5 years full-time, depending on prior qualifications and/or professional experience. See entry requirements. |
Start date |
First semester (February) and Second semester (July) |
Qualification |
Master of Applied Marketing |
Entry Requirements
You need to satisfy the following entrance requirements to be considered for entry to this course.
Minimum Entry Requirements (International students)
Qualifications
| Entry level 1: 72 points to complete Duration: 1.5 years full-time, 3 years part-time | An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA). An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*. |
|---|---|
| Entry level 2: 48 points to complete Duration: 1 years full-time, 2 years part-time |
An Australian bachelor degree (or equivalent) with a major or minor* in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA) and an Australian graduate certificate / honours degree (or equivalent) in marketing OR An Australian bachelor degree (or equivalent) with a major or minor** in marketing and two years relevant professional experience*. |
*Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.
**A minor is at least four units (equivalent to 24 Monash credit points).
English entry requirements
Level A
| IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0 | or | Pearson Test of English (Academic): 58 Overall score, with minimum scores: Listening 50, Reading 50, Speaking 50 and Writing 50 | or | TOEFL iBT: 0 - 120 scale: 1 - 6 scale: | or |
Courses that require English Level A only: Other approved English tests (minimum entry scores apply) Courses with English Level B, C, D, E and F: Other approved English tests (higher entry scores apply than specified) |
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
The course structure and progression map can be viewed in the Handbook.
Partner with another course
Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take up to two years less than if you studied for the two degrees separately.
Making the application
Future students
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer.
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page.
Fees
Fees are subject to change annually.
International fee
Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2026 are:
A$59,900
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other costs and fees
For information on other study costs and fees, see other study costs.
Enrolment Obligations
International students enrolling in a CRICOS-registered course can study no more than one third (33%) of their course by distance and/or online learning. Students must enrol in at least one unit that is not by distance and/or online in each compulsory study period unless the student is completing the last unit of their course. See standard 8.19 and 8.20 of National Code of Practice for Providers of Education and Training to Overseas Students 2018.
CRICOS code: 112901J
International course guides
If you are an international student and wish to find out more about our courses, entry requirements, studying at Monash and more, please download our international course guides below.
International Study Grants
