Strategic Communications Management - A6030
Expert master degree
Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.
Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.
Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.
You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.
You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:
- Communication for Social Change and Development
- Health Communication
- Management, Leadership and Entrepreneurship
- Public Policy and Political Communication
- Sports Communication
To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.
You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:
- Strategic communication advisor
- Public relations director
- Marketing communications manager
- Communications manager
- Communication strategist
- Lobbyist
- Advertising strategist
- Political marketing specialist
- Market research analyst
- Media management
At a glance
Course Details
Location |
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| Note: | Offshore international students can start this course by enrolling in on-campus mode and studying remotely while waiting to travel to Australia |
Duration |
1, 1.5 or 2 years full-time depending on prior qualifications. See entry requirements. |
Start date |
First Semester (February), Second Semester (July) and November intake |
Qualification |
Master of Strategic Communications Management |
Professional Enhancement Program
PEP is tailor-made to equip you with career planning support and professional skills development. Integral to our Graduate Coursework programs, ranked Top 1% in the world, and taught by academic and industry experts.
Flexible study
On-campus and selected flexible online options available. Complete in as short as one year, or study part-time (domestic only). Choose from early evening classes and intensive several week block units – we have multiple options to suit you.
Study a Master of Strategic Communications Management
Discover how studying a Master of Strategic Communications Management can give you the experiences, resources and skills you need to launch into your dream career.
"This degree has a unique focus on effective communication with strategic goals. You'll develop the skills to use communication as effectively and impactfully as possible in today's complex, global, digital world."
- Dr Mugdha Rai, Director of the Master of Strategic Communications Management
Professional internships
Gain real world industry experience by working with an organisation either locally or internationally. Available to both international and domestic students, you can also gain credit while expanding your knowledge of the field.
Research pathways
If you're a high achieving student, you can seek permission to undertake a research thesis, as a prerequisite for future enrolment in a Higher Degree by Research, such as a PhD.
Pursue your passions
Tailor your studies and develop your expertise by choosing from one of the following streams:
"The course keeps up with industry changes, which makes every day so interesting. I now understand traditional communications strategy, but also how to tackle emerging barriers in digital communications."
- Shrishti Dokwal, current student
Entry Requirements
You need to satisfy the following entrance requirements to be considered for entry to this course.
Equivalent Australian Year 12
Minimum Entry Requirements (Domestic students)
Qualifications
Entry level 1: 96 points to complete Duration: 2 years full-time, 4 years part-time | An Australian bachelor degree (or equivalent) with at least credit (60%) average, or equivalent qualification and experience approved by the faculty. |
Entry level 2: Duration: 1.5 years full-time, 3 years part-time (72 points to complete). | An Australian bachelor degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or equivalent qualification and experience approved by the faculty. Or An Australian bachelor degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate discipline including humanities or social sciences with at least a 50% average in both qualifications, or equivalent qualification and experience approved by the faculty. Or A minimum of five years work experience in a cognate field* and an Australian graduate certificate (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average *Applicants are required to provide a Curriculum Vitae and a reference from their employer. |
Entry level 3: Duration: 1 years full-time, 2 years part-time (48 points to complete). | An Australian bachelor honours degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or equivalent qualification and experience approved by the faculty. |
English requirements
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
The course is structured in five parts.
Making the application
Future students
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page
Fees
Fees are subject to change annually.
Please note: The fee information displayed is based on the 2022 rates and should only be used as a guide.
Full fee
Fees are per 48 credit points which represents a standard full-time course load for a year.
A$25,400
Fee assistance
As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other costs and fees
For information on other study costs and fees, see other study costs.